The Lead Nurturing is Inbound Marketing technique based on creating valuable relationships with our users in order to accompany them during their buying process. Thanks to this practice, sales and marketing departments are more united than ever before, helping to achieve the company’s objectives.
They are processes that follow a logical and automated reasoning based on the actions done by the user. We could assimilate it to a road, with its main road and its deviations. By which the users go traveling and receiving different contents of the mark in function of the reactions to the emails. For example, if a user opens an email containing a blog post, a few days later he will receive another with a downloadable content. If you then click, you will receive more product-focused content such as a case study. Continue reading “The importance of drip campaigns”
According to analysts, half of the companies fail to identify all their suppliers and associates, which represent high risks of corruption and fraud practices. Forty-seven percent of companies around the world lack a formal process to identify third-party intermediaries or high-risk associates or even do not know if they have them, according to KPMG.
Data from the consultancy refer that brands do not have to wait for incidents to occur in order to seek information. Make decisions that add value to the business and its ecosystems, so it is advisable to establish a comprehensive fraud prevention or corruption program. Continue reading “Steps to Track Brands to Avoid Supply Chain Fraud”
The first and most important thing when developing a content strategy is to be clear about who the key users of your product or service are. This is the most powerful lever of your Inbound Marketing plan. The buyer people segment your content and are the starting point to stand out from the rest of the market. Although it is the first point of an inbound plan and you should already know how to create your buyer people we want to highlight the most common mistakes that we find when designing Buyer Personas.
This is perhaps the most common and we fully understand it to happen. We have the feeling of not knowing where to start and the target of our brand does not give us enough clues. The trick is to prioritize. Focus on few but well defined. Think of those who buy your product and who the first point of contact is, the decision makers par excellence. Do not forget the potential customers you want to reach out to and whom you have not yet reached. Try not to develop more than three profiles in the first phase unless strictly necessary. Continue reading “Common mistake made when designing”
No matter how many clients I advise, or how many conferences it imparts in at least 80% of the cases I find no or very weak trademark protection. For some strange reason both entrepreneurs and entrepreneurs often think that “legal” is not indispensable to attend to the beginning of the business, but when they already have something consolidated.
They could not be more wrong. Just Saturday I was teaching intellectual property classes for some entrepreneurs in Queretaro and one of them told me? We lost the business of life for not patenting in time, Microsoft was ahead of us and we did not want to do it for not spending $ 25,000 pesos. Although not talking about brands but software, which is subject to patent protection in the United States the example, may well, be extended to trademarks. Continue reading “Tips to Protect Your Brand”
One of the biggest headaches of all entrepreneurs is choosing the right name for your business. It is a complex task difficult and requires a lot of creativity. In addition, if this were not enough, the success or failure of the business can depend largely on the choice. Therefore, after reading several of the main authors we have created a checklist with some of the best tips to keep in mind.
Differentiation: does it sound different from other brands in the same category? Brief is it shorts enough to be easily remembered and pronounced? So that it is not converted into an acronym. Choose a name that does not exceed 3 syllables, 4 at most. Appropriate is the name suitable for the type of company and the market? Pronunciation and writing is it easy to pronounce and spell it. Continue reading “Tips for Choosing Your Company Name”
The very essence of any business of course is its distinctive sign. Through its registration apart from reflecting the spirit and values to the basis of the business project. Generating confidence in consumers a valuable intangible asset is achieved that will be possible to monetize in several ways one of them to sale.
Brand for sale that you are going to present today Runner land born of a great hobby. The mix of three factors passion for sport, effort and desire to share tips and experiences about running strong booming sector. According to the Sports Superior Council, running is already the fifth most practiced sport in only surpassed by the classics gymnastics football, swimming and cycling. Continue reading “Running brand for sale”
Studies reveal that mobile traffic exceeds desktop. It seems that in recent years we have not stopped seeing headlines like this. No wonder if we look around. You may even be reading this from your mobile. One of the aspects that makes it essential to optimize a mobile web is that by doing this we will also be optimizing your SEO. Google takes into account if a page is adapted to mobile at the time of showing it in its results. This does not mean that Google penalizes a web because it is not adapted. A factor that makes it position higher or lower.
In a post we will give some tips to have, a website adapted to mobile and at the same time is optimized for the search engines. When the search is done from mobile, the user experience is a decisive factor. It’s no wonder that Google shows different results depending on which device a search is performed from. Google recommends adapting a web to mobile using responsive design. This way the content will be viewed correctly regardless of the size of the screen where it is displayed. Continue reading “How to optimize mobile seo”
Following the wave of the numerous queries that come to us. Even knowing the different marketing tactics the success of your brand depends not only on them but also of adequate legal protection there in the countries where you are marketing or where you intend to do so. The pillar of any marketing strategy and on which all-successive actions depend is the registration of your brand. Just like that without many twists of words.
The brand is your distinctive sign: its function is to identify and differentiate in the market your products. Services of other identical or similar as well as being a quality indicator and a means of promoting sales. Register your brand in the most effective way based on the European countries that interest you. Continue reading “Ebook successfully register your brand in Europe”
Renewing a brand is an essential management if it is desired to continue to have the exclusive right of use that they grant over a denomination a logo or both. As we all know, trademarks allow to identify certain products and / or services exclusively in a particular country or territory, but it is less known that the older a trademark. This increase in the value of brands over time is valid in two aspects.
The economic: if a brand remains in the market many years is because it works well, and therefore, is recognized and valued by its customers or users. The legal something similar happens legally since antiquity is a degree and has a value that all trademark law recognizes, granting them a better right and therefore a greater “legal” to older brands. For this reason to control trademarks, to keep them and to renew them correctly is fundamental for any company and the collaboration of the professional team of an industrial property agency solvent in this task becomes indispensable to be properly informed. Continue reading “how to renew a trademark”
We talk a lot of Instagram all thought is a simple social network, without much fuss, which makes it so interesting. Starting is easy, publishing is very simple, and however, when we talk about results, things change. When working with strategies with brands in Instagram, getting followers, getting notoriety, is not as simple as it may seem a priori. It is true that one of the main problems of this search of gold in Instagram is the great lack of measurement tools that allow you a faster / effective analysis of the contents.
The main and only asset of your profile, are good, interesting, attractive and this, is to take much for granted. We have said it by active and by passive it is not to use 300 hash tags, uses 2-3 hash tags chosen intelligently. Do not stop using them if you want your brand to get visibility, the first way is this. He thinks that the vast majority of users use the search of photos with hash tag, especially those that are not trite. Continue reading “Easy tips for brands on instagram”