No matter how many clients I advise, or how many conferences it imparts in at least 80% of the cases I find no or very weak trademark protection. For some strange reason both entrepreneurs and entrepreneurs often think that “legal” is not indispensable to attend to the beginning of the business, but when they already have something consolidated.
They could not be more wrong. Just Saturday I was teaching intellectual property classes for some entrepreneurs in Queretaro and one of them told me? We lost the business of life for not patenting in time, Microsoft was ahead of us and we did not want to do it for not spending $ 25,000 pesos. Although not talking about brands but software, which is subject to patent protection in the United States the example, may well, be extended to trademarks. Continue reading “Tips to Protect Your Brand”
The very essence of any business of course is its distinctive sign. Through its registration apart from reflecting the spirit and values to the basis of the business project. Generating confidence in consumers a valuable intangible asset is achieved that will be possible to monetize in several ways one of them to sale.
Brand for sale that you are going to present today Runner land born of a great hobby. The mix of three factors passion for sport, effort and desire to share tips and experiences about running strong booming sector. According to the Sports Superior Council, running is already the fifth most practiced sport in only surpassed by the classics gymnastics football, swimming and cycling. Continue reading “Running brand for sale”
Following the wave of the numerous queries that come to us. Even knowing the different marketing tactics the success of your brand depends not only on them but also of adequate legal protection there in the countries where you are marketing or where you intend to do so. The pillar of any marketing strategy and on which all-successive actions depend is the registration of your brand. Just like that without many twists of words.
The brand is your distinctive sign: its function is to identify and differentiate in the market your products. Services of other identical or similar as well as being a quality indicator and a means of promoting sales. Register your brand in the most effective way based on the European countries that interest you. Continue reading “Ebook successfully register your brand in Europe”