The Lead Nurturing is Inbound Marketing technique based on creating valuable relationships with our users in order to accompany them during their buying process. Thanks to this practice, sales and marketing departments are more united than ever before, helping to achieve the company’s objectives.
They are processes that follow a logical and automated reasoning based on the actions done by the user. We could assimilate it to a road, with its main road and its deviations. By which the users go traveling and receiving different contents of the mark in function of the reactions to the emails. For example, if a user opens an email containing a blog post, a few days later he will receive another with a downloadable content. If you then click, you will receive more product-focused content such as a case study. Continue reading “The importance of drip campaigns”
The first and most important thing when developing a content strategy is to be clear about who the key users of your product or service are. This is the most powerful lever of your Inbound Marketing plan. The buyer people segment your content and are the starting point to stand out from the rest of the market. Although it is the first point of an inbound plan and you should already know how to create your buyer people we want to highlight the most common mistakes that we find when designing Buyer Personas.
This is perhaps the most common and we fully understand it to happen. We have the feeling of not knowing where to start and the target of our brand does not give us enough clues. The trick is to prioritize. Focus on few but well defined. Think of those who buy your product and who the first point of contact is, the decision makers par excellence. Do not forget the potential customers you want to reach out to and whom you have not yet reached. Try not to develop more than three profiles in the first phase unless strictly necessary. Continue reading “Common mistake made when designing”
No matter how many clients I advise, or how many conferences it imparts in at least 80% of the cases I find no or very weak trademark protection. For some strange reason both entrepreneurs and entrepreneurs often think that “legal” is not indispensable to attend to the beginning of the business, but when they already have something consolidated.
They could not be more wrong. Just Saturday I was teaching intellectual property classes for some entrepreneurs in Queretaro and one of them told me? We lost the business of life for not patenting in time, Microsoft was ahead of us and we did not want to do it for not spending $ 25,000 pesos. Although not talking about brands but software, which is subject to patent protection in the United States the example, may well, be extended to trademarks. Continue reading “Tips to Protect Your Brand”