We talk a lot of Instagram all thought is a simple social network, without much fuss, which makes it so interesting. Starting is easy, publishing is very simple, and however, when we talk about results, things change. When working with strategies with brands in Instagram, getting followers, getting notoriety, is not as simple as it may seem a priori. It is true that one of the main problems of this search of gold in Instagram is the great lack of measurement tools that allow you a faster / effective analysis of the contents.
The main and only asset of your profile, are good, interesting, attractive and this, is to take much for granted. We have said it by active and by passive it is not to use 300 hash tags, uses 2-3 hash tags chosen intelligently. Do not stop using them if you want your brand to get visibility, the first way is this. He thinks that the vast majority of users use the search of photos with hash tag, especially those that are not trite.
Go measuring the changes that the profile experiences when you go from publishing 1 photo a week to 2, when you go from publishing 1 a day to 2, etc. Mind with this, measure to make sure you’re not bothering your followers. Key in the frequency does not publish at the same time. If you have to post several photos in one day, sprinkle them so that at least 3 hours pass between one photo and another. Even so, it is not advisable to go crazy for many followers we have, we must analyze engagement ratios to assess how much we are doing and if we are happening, but it will seem that everything works.
Users are people, and as people, they want to connect with people. That said, the more personal the profile, the more engagement it will get. It is clear that everyone here writes of what we feel like. However, when it comes to a brand, with a defined strategy, we have to work the right content, at the right time, in the right format. This means, for example, putting a picture of a beach bar and a beer in the middle of August.
Competitions are the best way to quickly activate a community or make it grow. They work very well, as long as they make sense for the brand, they will make you grow very quickly. We have to be creative in all this does not return to the contests of the photo with more likes.