How to optimize mobile seo

Studies reveal that mobile traffic exceeds desktop. It seems that in recent years we have not stopped seeing headlines like this. No wonder if we look around. You may even be reading this from your mobile. One of the aspects that makes it essential to optimize a mobile web is that by doing this we will also be optimizing your SEO. Google takes into account if a page is adapted to mobile at the time of showing it in its results. This does not mean that Google penalizes a web because it is not adapted. A factor that makes it position higher or lower.

How to optimize mobile seo

In a post we will give some tips to have, a website adapted to mobile and at the same time is optimized for the search engines. When the search is done from mobile, the user experience is a decisive factor. It’s no wonder that Google shows different results depending on which device a search is performed from. Google recommends adapting a web to mobile using responsive design.  This way the content will be viewed correctly regardless of the size of the screen where it is displayed.

However, it is true that sometimes it can be expensive to adapt a web to responsive design. So Google is not going to leave aside those pages that cannot afford it. The disadvantage of having a mobile version is that you have to rely on aspects such as duplicate content, redirects, alternate media labels, specific sitemap etc. After all, that is what it takes to have an independent website.

Optimize navigation

Having a navigation focused on the user experience is paramount for Google. The size and text of the CTAs that the back buttons bring to the previous page and not to the home and that the design is consistent throughout the site are important aspects that must be taken into account. Google is so important the speed of loading that in October 2015 launched the AMP (Accelerate Mobile Pages) project which consists of a super-reduced HTML that makes web pages work faster when accessed from a device mobile.

To check how fast the loading speed of a web is fast we can do it with the tool Page Speed ​​Insights Google. With it, we can know, on a scale of 1-100, how fast is the speed of a website on mobile devices. It also tells us what aspects we need to improve according to their priorities.

Optimize images

One of the aspects when optimizing the loading speed of a web in mobile is the size of the images. A small size will facilitate and accelerate the loading process for both search engines and users.

Avoid unnecessary redirects

In case you have to implement redirects, try to have them all point directly to the destination URL. Each redirection increases the charging time by about 0.6 seconds. Having pages with more than one redirect will slow down the web both for the user and for the search engines.

We did the search on Google “flights to Menorca” incognito window, at the same time and from the same user profile in Chrome on both mobile and desktop. We see the following results: As we can see, there are positions that vary from mobile to desktop, such as Iberia and Skys canner. We analyze the mobile user experience with Google’s Speed ​​Insight tool and see that on mobile Iberia is more optimized in terms of user experience however, for the charging speed the opposite occurs.