The first and most important thing when developing a content strategy is to be clear about who the key users of your product or service are. This is the most powerful lever of your Inbound Marketing plan. The buyer people segment your content and are the starting point to stand out from the rest of the market. Although it is the first point of an inbound plan and you should already know how to create your buyer people we want to highlight the most common mistakes that we find when designing Buyer Personas.
This is perhaps the most common and we fully understand it to happen. We have the feeling of not knowing where to start and the target of our brand does not give us enough clues. The trick is to prioritize. Focus on few but well defined. Think of those who buy your product and who the first point of contact is, the decision makers par excellence. Do not forget the potential customers you want to reach out to and whom you have not yet reached. Try not to develop more than three profiles in the first phase unless strictly necessary. Continue reading “Common mistake made when designing”