No matter how many clients I advise, or how many conferences it imparts in at least 80% of the cases I find no or very weak trademark protection. For some strange reason both entrepreneurs and entrepreneurs often think that “legal” is not indispensable to attend to the beginning of the business, but when they already have something consolidated.
They could not be more wrong. Just Saturday I was teaching intellectual property classes for some entrepreneurs in Queretaro and one of them told me? We lost the business of life for not patenting in time, Microsoft was ahead of us and we did not want to do it for not spending $ 25,000 pesos. Although not talking about brands but software, which is subject to patent protection in the United States the example, may well, be extended to trademarks. Continue reading “Tips to Protect Your Brand”