The Lead Nurturing is Inbound Marketing technique based on creating valuable relationships with our users in order to accompany them during their buying process. Thanks to this practice, sales and marketing departments are more united than ever before, helping to achieve the company’s objectives.
They are processes that follow a logical and automated reasoning based on the actions done by the user. We could assimilate it to a road, with its main road and its deviations. By which the users go traveling and receiving different contents of the mark in function of the reactions to the emails. For example, if a user opens an email containing a blog post, a few days later he will receive another with a downloadable content. If you then click, you will receive more product-focused content such as a case study. Continue reading “The importance of drip campaigns”