Renewing a brand is an essential management if it is desired to continue to have the exclusive right of use that they grant over a denomination a logo or both. As we all know, trademarks allow to identify certain products and / or services exclusively in a particular country or territory, but it is less known that the older a trademark. This increase in the value of brands over time is valid in two aspects.
The economic: if a brand remains in the market many years is because it works well, and therefore, is recognized and valued by its customers or users. The legal something similar happens legally since antiquity is a degree and has a value that all trademark law recognizes, granting them a better right and therefore a greater “legal” to older brands. For this reason to control trademarks, to keep them and to renew them correctly is fundamental for any company and the collaboration of the professional team of an industrial property agency solvent in this task becomes indispensable to be properly informed. Continue reading “how to renew a trademark”