The Internet has fast become the most efficient tool for building interactions and relationships between the world – your potential customers – and your business.
Whether you are a national brand or a fresh startup, using the web successfully is now vital to your marketing and PR success.
The internet is the ultimate marketing machine, and integrating custom online campaigns into your offline marketing plan is now vital for your business, in order to:
- Enhance your brand attract your ideal target audience
- Engage your target audience and build trust
- Convert them into customers
The right team of web gurus and social media evangelists will position you on top. They work with you and your management team to:
1) Understand the web’s unique culture
Web culture isn’t something that can be taught. It must be experienced firsthand. The right social media firm understands it thoroughly, and will integrate your brand and marketing tactics right – the first time – into the popular culture online.
2) Understand your current online reputation – as a baseline
Millions of people – many of them YOUR customers – are talking about your industry – and you – online right now. Are they saying good things? Bad things? You need to know what is being said about you today, so that, at the very least, you can:
- Counter the negatives
- Leverage the positives
- Stay ahead of your competitors online
- Build your business
A social media snapshot is a baseline from which to begin to build your social media presence and reputation.
3) Get the most from web traffic
The right social media firm is critical to success for your business and brand, in getting the most from the web and its enormous opportunities. They work with your internal team and/or external agencies, and align everyone’s efforts to:
- Give you the best results,
- Cost-effectively, and
- On time
They help your business deliver web-based solutions that make a significant impact on your customers and clients, even generating new customers, if that’s one of your goals.
4) Keep your business at the cutting edge – on top of trends
No longer fear that your business is missing out on new opportunities in the digital space. The right social media firm finds it infinitely interesting to stay on top, at the cutting edge, and keep pace with today’s developments, as well as future trends. And they work with your team to keep your online business message fresh.
5) Position you as a leader
Only a social media firm with an intimate understanding of BOTH business management and Web 2.0 will look beyond the obvious and see potential opportunities to push your business ahead of the curve. Strategizing and employing online tactics that lead your industry is currently a massive opportunity that will greatly enhance your competitive position.
6) Understand of how people interact and how ideas spread online
People who spend the most time on the web have an intimate, studied understanding of the space. They help you create online strategies that are aligned with your business goals, communicate to produce results, and integrate online tactics that break through the immense marketing noise.
7) Stay up-to-the-minute on Internet usability
Experienced web professionals know the ins and outs of the most successful online campaigns. They translate this to all of your web properties – to help attract your target audience, engage them in meaningful interaction, and convert online traffic into customers.
8) Position your brand effectively in social media
The right social media firm understands the unwritten rules of social media and how to enter the space in a way that makes sense for your brand. Entering social media the wrong way can prove costly, or you could be ignored altogether – neither of which showcase your brand in a positive light and lose critical ground in the race to gain competitive advantages online.
9) Work relentlessly on your brand in social media
Effective social media marketing is a daily activity. Employing an expert, customized formula for focusing on your brand is vital in social media. Social web experts can work with you daily to manage your brand reputation closely, advance your brand image and reputation, attract your ideal target customers, and engage them in meaningful ways that lead to long term relationships.
10) Stay ahead of your competition
Web professionals thrive on information. As a team member, they keep a close eye on what your competition is doing on the web, what they do to gain traffic, and if they are taking advantage of opportunities that you’re not.
11) Manage your company blog
Knowing how to build your brand successfully in the ‘blogosphere’ is vital to growing your web presence. The right social media experts can manage your blog and do wonders to draw your specific target traffic & continually build your following. Social media experts can employ VIRAL techniques that exponentially build an avid audience and engage them in meaningful ways.
12) Monitor online activity, SEO opportunities and analytics
The right professional can work daily to check your traffic analytics, add fresh content and identify new opportunities to boost your online visibility.
13) Educate all your team members
Very important for organizations – educate team members on what is possible using the web, because building your brand online is a team effort. The right social media firm will feed your team members all the important information in order to stay on top of your industry.
14) Hire the right partners and external agencies
A social media firm need not replace the efforts of internal staff or external agencies in marketing, public relations, or web design. However, they will effectively communicate your online business needs to these important team members. They will work seamlessly with external agencies so that everyone can speak the same language.
Your team will move ultra-fast when initiating new online strategies if the right, experienced social media firm is trusted and empowered to execute directly with your businesses partners.